![]() You may also be keen to monitor how they talk about other brands, topics or themes relevant to your business strategies.īut more than two million news articles and about 7.5 million blog posts are published online everyday. You want to know when and how online news sites, blogs and maybe even social media users talk about your brand. Whether you prefer to call it news monitoring, press monitoring or media monitoring, the point is the same. However, you'll still need another media monitoring service to track and monitor other traditional media coverage.Īnd by splitting the job of full web monitoring across multiple monitoring tools, your data isn't in one place, making comprehensive media analysis harder.īy not paying for a dedicated and feature-rich media monitoring tool, you may be leaving more value on the table than you’re saving. Many social media marketing tools also double as social media monitoring tools, allowing you to monitor various social media accounts and set alerts for specific search terms. But with social media platforms such a huge part of the everyday online conversation, your media monitoring reports may be missing a lot of valuable or important social media mentions happening on Facebook, Instagram or YouTube. If your news monitoring needs are simple and you’re not concerned with monitoring every potential source, then perhaps a free media monitoring tool may be enough to get you started.īut an effective media or press monitoring strategy is about a lot more than simply knowing when a website mentions your brand.įreemium news monitoring platforms are often too basic or too limited to deliver genuine benefits.įor example, most free or entry-level media monitoring software only monitors the easiest media sources – news sites, blogs and perhaps Twitter. So is it possible to get by using a free media monitoring service? Once you’re using the platform, it may not be long before the limitations convince you to upgrade to a paid account. This is commonly referred to as the Freemium model. ![]() Or it may restrict the number of search terms, social media accounts and sources you can monitor.
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